Believe you are a great marketer
Have you ever been asked: “What are you Great at?”
We have been discussing this between us recently and it’s an interesting question. Partly it is interesting because it is usually answered with the following: “Well, I think I am pretty good at………”
Maybe you thought something along similar lines. Note that you weren’t asked what are you pretty good at, you were asked what you were great at.
What we say impacts what we believe
Now I know that we are all modest and don’t want to brag about how great we are, but be careful. I am sure there are some things that you are great at and here is the opportunity to answer a direct question on that! By down grading ourselves we are, perhaps, changing our mindset to believe we are “quite good” rather than great. Keep repeating that and it becomes true - you make it true.
Well, I am not great at marketing/sales
This is why this is relevent to marketing. Continually saying you are not great at it, or worse, “I am terrible at it” completely affects your mindset. The result? You give yourself a ready excuse not to carry out anything that appears to be marketing related - why would you when you are terrible at it?
Check your beliefs at the door
Listen for these things from yourself and others - it is very common. The good news is that you can change this. How do you get good at something? Train, practice, learn about it? How about saying: ” I am really developing my skills as a marketer”. It acknowledges that you are not an expert but that you are taking action to get there. Doesn’t it sound more positive?
Look for opportunities to overcome long term thinking
A negative mindset really brings you down. Becoming aware of the times this affects you can really help turn it around. Need to write an article? Notice if you tell yourself “I am not a writer”. Network meeting? notice: “I don’t have the gift of the gab”. Catching yourself and then turnign that into a more positive statement will work wonders for your marketing success!