Do you know what your prospects really want?

Well let me ask the question this way. Are you attracting all the clients you can handle? If not, then the answer is probably not really? Experience tells me that most small business owners feel like they have a pretty good idea what potential clients want, but they’re often missing the mark.

This much we all should know… If you want to get marketing results, then you need to get into purposeful marketing action. However, if you’re in action but still not getting results, then it means you’re not giving prospects what they want. (And by-the-way, trust me, not all prospects expect everything for free.)

The typical small business approach. If you think you’re going to pick up clients because you have the best product/service, the most experience of anyone in your field, or because you offer the best service at the best rates then YOU ARE WRONG! This flawed, but widely-used approach is based on trying to get potential clients to notice you so they want to come work with you. But that’s not what your prospects really want.

I’m not saying that your experience and quality products/services are not important. It’s just not as relevant to a winning marketing message as you might think. And that’s largely because the focus tends to be more on you and not on your prospect(s).

Your prospects want to know that you understand what they’re dealing with and that you’re focused on helping them. For the most part, your prospects are looking for the promise of a solution to some problem, issue, or challenge that has been weighing them down or holding them back from some greater outcome.

Avoid the “who cares?” information overload. People want to know “what’s in it for me?” They’re looking for information that will help them resolve that problem, issue, or challenge once and for all. That’s what your prospects really want.

On the Get More Clients Fast Path, we want to show you how to leverage this marketing insight. Will you join us on the Get More Clients Fast Path? Details Inside!

Are you in search of the Holy Grail of Marketing?
 
At the risk of having you click away and not reading the rest of this post… you won’t find the Holy Grail of Marketing here today.

Too many small businesses are wasting their time endlessly searching for the “Next Big Thing” in marketing. It’s like searching for the Holy Grail.

According to Wikipedia, the next big thing “is a concept in marketing that refers to a product or idea that will allow for a high amount of sales for that product and related products…”

In searching for the Holy Grail of Marketing, small business owners are constantly switching around from one idea to the next. They’re searching for that one big idea that will make the skies open up and rain down clients from heaven.

So do you know what the next big small business marketing ideas is? Is it blogging? Is it podcasting? Is it marketing through YouTube? Is it social networking through Linked-In and MySpace?

What exactly is the next big thing in small business marketing? Where do I find this Holy Grail of Marketing?

My advice is to forget about the next big thing. Stop looking for it. There is no Holy Grail of Marketing that is going to outperform everything before it and be the one thing to grow your business like never before.

As you are introduced to new marketing tools such as those mentioned just above, you should simply evaluate them for what they are. They’re just tools for you to consider as to how, or even if, they fit into your overall marketing strategy.

None of these marketing tools by themselves are going to magically relieve all of your marketing frustrations. It’s still going to take regular and consistent effort on your part to get results from your marketing strategies and tactics.

What you should be focusing on is creating a more systematic approach to marketing. A smart marketing system should utilize a good balance of online, offline, in-person, and remote tools and tactics.

That’s what we teach on the Get More Clients Fast Path. It’s not about finding the fast path to the Holy Grail of Marketing. It’s about putting you on the fast path to getting more and better clients consistently. Join us at an upcoming Executive Briefing or Boot Camp and you’ll see what we mean.