What if I told you that most of what you believe about marketing is probably wrong? And what would you say if I told you that tossing out your pre-existing notions and adopting some proven marketing principles would put you on a path to much greater success?

Would you ask me, “How do you know this?”

My response is pretty simple. I know because I was also wrong for many years. But, when I started paying attention to someone who knew what they were talking about, my results began to change pretty much overnight.

I know because every small business I’ve worked with since I started my marketing coaching practice a handful of years ago has been wrong. However, when they’re willing to let go of their flawed pre-existing notions and begin applying some proven marketing principles they begin getting vastly improved results.

Shift the focus of you marketing from you to your clients and prospects and watch your results begin to soar.

What do I mean by shift your focus?

For most small businesses, it’s hard for them to see what they’re doing wrong. They’re usually clinging to their old notions about marketing.

Take a look at some of your own marketing materials. If they’re talking mostly about who you are, what services you provide, and how much experience you have - your focus is all wrong.

Shift your focus to talk about what types of clients you want to help. Help them understand what problems and challenges you want to help them solve. Get clear about what kind of outcomes and results you want to produce for them.

Effective marketing is not about coming up with catchy phrases or sexy messages. It’s about applying proven principles that focus on clarity regarding who you want to help and what you want to help them get done.